Ford Ranger Raptor takes big bite out of pickup market with 10,000 units sold

THE TOP variant of the Ford’s Ranger pickup lineup here has reached a sales milestone of 10,000 units just two years since its launch.

“This huge success for the Ranger Raptor is a testament to its consistent and growing popularity in the Philippines,” said Ford Philippines Managing Director PK Umashankar. “We thank our over 10,000 customers for choosing the Ranger Raptor and for being part of the growing community of performance pickup enthusiasts in the country.”

The Ranger Raptor accounted for over 40% of total Ranger sales in the Philippines in 2019. Regionally, the Philippines has become the leading contributor to total Ranger Raptor sales across ASEAN markets with a 64% share and across Ford’s International Markets Group with a 37% market share over the past two years.

In gratitude for the warm reception to the model, Ford Philippines is launching its first-ever Ranger Raptor Raffle promo just in time for the holiday season. Customers who purchase any Ford vehicle until Dec. 31, 2020 from Ford dealerships nationwide earn a raffle entry that will give them a chance to win a brand-new Ranger Raptor. Meanwhile, those purchasing through an EastWest Bank auto loan transaction earn two raffle entries. Up for grabs as grand raffle prizes are five Ranger Raptor units, which the winners can enjoy tax-free.

“The Ranger Raptor Raffle promo is our way of celebrating our 10,000 Raptor owner milestone as we want more Filipino customers to own and drive the Ranger Raptor and enjoy its segment-leading features and capabilities,” added Mr. Umashankar.

Aside from the raffle, customers can also enjoy bigger cash discounts and all-in low down payment offers for Ford SUVs, pickups, and even the Transit van under the company’s “Seize the Deal” promo until the end of the year.

Customers can get bigger cash discounts of up to P190,000 for a Ford EcoSport or up to P125,000 for a Ford Ranger. A cash discount of up to P100,000 is available for a Ford Everest. All-in low down payment offers for as low as P38,000 are also available.

Ranger Raptor buyers will be entitled to the Ranger Raptor Premium Care Package, inclusive of a free five-year scheduled service plan, five-year warranty (up from three years), and five years roadside assistance.

Customers can also still avail of an offer of zero interest for 60 months at 20% down payment for a Ford Explorer or Ford Expedition, and up to P301,000 cash discount for the Ford Transit together with a free five-year scheduled service plan. The Ford Territory Trend also comes with a free five-year scheduled service plan.

For more information, visit the Ford Philippines website at or any Ford dealership.

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