PRURide PH, Garmin formalize partnership for healthy living

BUILDING on their successful collaboration on the first-ever virtual PRURide PH, life insurer Pru Life UK and outdoor and fitness device brand Garmin formalized their partnership and are gearing up for more healthy lifestyle activities moving forward.

In a virtual press conference on Tuesday, officials of Pru Life and Nauts and Vectors Company, Inc. (exclusive local distributor of Garmin and Tacx) shared their excitement on the recently agreed deal, built on their common goals of highlighting the need for healthy living and providing platforms to achieve that.

Garmin has been a key partner as Pru Life moved its well-received PRURide PH cycling event virtually because of the limitations presented by the coronavirus pandemic.

Smart wearables and devices like those made by Garmin are helping to ensure the success of the virtual PRURide PH, which is powered by Pulse, Pru Life UK’s downloadable all-in-one health management app.

Through Pulse, participants get to track their progress in the online cycling event, which is still happening until Jan. 31.

Pulse’s online communities also allow its members to post daily stories, photos, and even challenges documenting their health and wealth journeys.

Organizers said the event has garnered a record of over 7,000 participants from all over the country.

Allan Tumbaga, Pru Life UK SVP and Chief Customer Marketing Officer, said they remain committed to their mission they have set for PRURide PH despite the challenges amid the pandemic and they are looking to accomplish it with help of partners like Garmin.  

“As we usher in the new year, we continue to expand our ‘We DO Health’ commitment to our customers. Garmin’s competitive advantage in the smart wearables industry brings a wider reach to the partnership, with the common goal to encourage Filipinos to actively monitor and maintain a healthy lifestyle,” said Mr. Tumbaga during the press conference.

Garmin, through Nauts and Vectors, expressed excitement as well in being a partner of Pru Life in its healthy lifestyle push.

“We are delighted by our partnership with Pru Life UK and the PRURide Virtual Challenge as the leading Pulse-compatible wearable available on Android and iOS mobile devices. This year, we will be planning more exciting engagement initiatives with the members of Pulse’s PRURider, PRURunner, and other health online communities,” said Nauts and Vectors President and CEO Ryan Tan, who was also in the press conference.

Lucky finishers in the virtual PRURide PH will win via raffle an exclusive Garmin Edge 530 and Tacx Galaxia Rollers, while the first 3,000 finishers will receive P1,000 discount vouchers from Garmin.

For more information on PRURide PH and the Pulse app, visit or the Pru Life UK Facebook page at — Michael Angelo S. Murillo

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